Auntie Swag

Wear Your Auntie Power. Support Community Care.

The Auntie Swag Collection is more than clothing and merch — it’s a movement. Every piece celebrates the strength, softness, humour, and wisdom of Aunties, while directly supporting the work of Ihkapaskwa Collective and our Aunties Within Reach (AWR) program.

Our Aunties travel across the region to provide culturally grounded support for families, birthwork, perinatal care, youth programs, ceremonies, and community wellness. Your purchase helps ensure they can continue showing up with love, safety, and care — especially in rural and remote Nations.

Why Auntie Swag Matters

When you wear Auntie Swag, you are:

• Supporting community-led Indigenous healthcare

• Helping sustain Indigenous midwifery, birthwork, and family support

• Funding Auntie programming, outreach clinics, and cultural workshops

• Celebrating the Aunties who mentor, nurture, uplift, and advocate

• Amplifying the voices of Indigenous women, 2SLGBTQIA+ Aunties, and kinship leaders

Every hoodie, tee, mug, tote, and candle tells a story — a story of care, kinship, land-based knowledge, and reclaiming what it means to be an Auntie in community.

What You’ll Find in This Collection:

• Cozy Auntie hoodies & crewnecks

• Tote bags, mugs, and everyday essentials

• Aunties Within Reach merchandise

• Gifts that honour birthworkers, caregivers & knowledge keepers

Whether you’re an Auntie by blood, by heart, or by the way you show up — this collection celebrates you.

Thank You for Supporting Community

All proceeds go toward Ihkapaskwa Collective and our mission to provide barrier-free Indigenous-led care, including midwifery, perinatal support, cultural programming, land-based healing, and outreach in remote communities.

When you shop here, you’re not just buying merch.
You’re helping Aunties reach more families, more Nations, and more hearts.